Breathing New Life Into Your SEO Strategy With Content Modifications

No matter how many years pass by, internet marketing professionals continue to trump the notion that content is king. Type those words into any search engine and you’ll get hit with a lot of opinions that all say the same thing. Content is definitely a crucial part of your internet marketing strategy, and it should not be isolated and left alone. Some companies use this as a blog that is hosted offsite and doesn’t utilize the same branding that their other pages do. That’s a mistake. Making sure that you have a component of your main site that utilizes some sort of content management system, is one of the major elements that you need to have in place for proper SEO.

seo-strategyAs your site grows in content, you will see that there may be drop off in traffic. No matter how amazing your design and SEO structure is, you’ll find that blogging and writing can take a turn for the worse from time to time. Instead of going into panic mode, it’s important to look at a few tips on how to breathe new life into the work, especially if you’re just writing big blocks of text. The following quick tips can help create a whole new visualization into the optimization that you have onsite and off.

Break Up Posts With Headers, Sub headers and Titles

Whether you are writing static pages or you’re creating blog posts, make sure that you do not have long winded blocks of text. The only reason you may want to follow through with posting large bodies of text is when you’re creating journal articles for academia. Academics, especially at the master’s and PHD level have a lot of content online that is just mountains of text. That gets archived in specialized search engines and more, and is not usually a factor in regards to SEO. However, if you’re not working with building an academic journal archive of any kind, you will need to break up your content every 200 or so words with more than just paragraphs.

Creating Lists, Subsections, and Call Outs Helps

On another note, when you’re working with heavy content, make sure to create lists, subsections and different title structures along the way. This is especially true for content that is in the form of a tutorial or instructional component. If you’re going to build web pages that get picked up and recommended by search platforms, you’ll need to have a diversity in terms of how the different elements are structured. Don’t just post a ton of writing at once either, separate it and even create a series of posts that follow through on an idea. Creating multiple pages, with multiple ideas on one topic is very much like separating a novel into chapters.

Rewriting Older Content With New Parameters

Every blog that is started, doesn’t have the same kind of invigorating style at the beginning as it will one day have. When you’ve managed your site for several years, and you see that older posts aren’t getting as much attention, rewrite them. Apply the new rules of SEO to them, and create standout, compelling narratives that will help your brand grow by leaps and bounds. It’s surprising to see so many sites that don’t take advantage of rewriting, and redeveloping older posts with the latest parameters in place. You’ll find that this simple tip can breathe new life into your strategy to get noticed within search queries.

The above tips are just a few ideas that you can take to the bank right now. Try them out and don’t be afraid of becoming an iconoclast in regards to search engine ranking, traffic, and beyond.

Funneling Through The Content The Best SEO Companies Use To Build Audiences Online

There is a bit of magic that goes on under the noses of all internet users. It’s in regards to how marketing companies seem to find a way to create audiences out of thin air. You may be tempted to try and emulate what they do, but when you break down how they do it, you will find that it’s better to hire someone to help you than it is to try and trump them. The issue that comes to light as a result of this however is simple, the best SEO companies online are hard to nail down. You could try to do so by searching the terms and then taking inventory of what comes up, but you’re going to find it incredibly difficult to gain leverage in this world. The world of marketing is not as cut and dry as you may think, and therefore you will want to look into a variety of different elements that could help you offset the difficulty and help you gain marketing collateral in a lot of different arenas. To know more about building audiences online visit

That being said, consider some of the content marketing elements that the best SEO companies are pushing, and then look to find someone that can indeed help you build on these pieces. When in place, you are going to find that a lot of different components can work for you, and of course build an audience of epic proportions.

Simple Updates

SEOThe first thing that you will see get flown through the pages of various sites is simple updates. These can be as short as 300 words, and they don’t do much. They are simple, and that’s the point. They keep a site alive while larger productions are being crafted. If you were to have a site and update it with large, grandiose updates, you would not get much in terms of traffic. Imagine posting 1,000 word essays all the time and you will see why this isn’t such a good plan of action. It’s imperative that you do not turn your page into a dictionary size framework as you will not be able to recover from the backlash that you will receive.

Mixed Media Updates

The next big thing that you are going to see is complicated. You will see that the body of a lot of updates are going to mix media. You will have to break up your text with videos, pictures, and audio. The more you can switch things out, the better your site will be overall. This is going to take some time to build through and something that should not be isolated to just one area of your page. You need to update things that are mixed in message, media, and format. This helps create diversity, and the end users that are going to traverse your page are going to definitely seek this out with relative ease. Make sure that you’re working on this and doing so within the parameters of the right protocol overall. Mixed media updates are the key to jumping over traffic generation and influencing the marketing collateral you need to succeed online.

Offsite Publishing

You may think that publishing is all about your site, but it’s not. You will want to isolate a lot of the different options that abound away from your page and start updating those areas with a lot of articles. Finding a good directory that can help you gain a bigger share of marketing is a good thing, and something that will definitely build leverage of your page in a lot of ways. You will find that if you connect your links and you push your authority on the other areas, you will gain a serious amount of market share moving forward. It’s imperative that you do not allow this to be your one area that you lose sight of, because if you don’t publish authoritative content on other arenas, you will not gain the coveted backlinks that are needed to gain a bigger chunk of the search engine links.

Keyword Selection

There was a time when keyword selection seemed to be a no brainer, but times have changed. You can’t just plow through the different keywords that you are going to use and then dump them on a page with relative ease. You will need to be more nuanced with your approach. Focusing on the keyword elements that are going to help you build the right collateral is important, but only if they are isolated through proper means. Often time’s people forget that you can’t just “game” the system and go attack the highest trafficked link systems. If you do that, you could end up losing market share due to lackluster implementation.

At the end of the day, this is all a confusing matter for most. If you want to lessen the confusion ratio, you will want to hire a good company to help you. The best SEO companies traverse the aforementioned in a lot of ways and focus on building a great deal of leverage through the real world planning of marketing as a whole. Take your time, hire someone good and watch the traffic run through your page.