No matter how many years pass by, internet marketing professionals continue to trump the notion that content is king. Type those words into any search engine and you’ll get hit with a lot of opinions that all say the same thing. Content is definitely a crucial part of your internet marketing strategy, and it should not be isolated and left alone. Some companies use this as a blog that is hosted offsite and doesn’t utilize the same branding that their other pages do. That’s a mistake. Making sure that you have a component of your main site that utilizes some sort of content management system, is one of the major elements that you need to have in place for proper SEO.
As your site grows in content, you will see that there may be drop off in traffic. No matter how amazing your design and SEO structure is, you’ll find that blogging and writing can take a turn for the worse from time to time. Instead of going into panic mode, it’s important to look at a few tips on how to breathe new life into the work, especially if you’re just writing big blocks of text. The following quick tips can help create a whole new visualization into the optimization that you have onsite and off.
Break Up Posts With Headers, Sub headers and Titles
Whether you are writing static pages or you’re creating blog posts, make sure that you do not have long winded blocks of text. The only reason you may want to follow through with posting large bodies of text is when you’re creating journal articles for academia. Academics, especially at the master’s and PHD level have a lot of content online that is just mountains of text. That gets archived in specialized search engines and more, and is not usually a factor in regards to SEO. However, if you’re not working with building an academic journal archive of any kind, you will need to break up your content every 200 or so words with more than just paragraphs.
Creating Lists, Subsections, and Call Outs Helps
On another note, when you’re working with heavy content, make sure to create lists, subsections and different title structures along the way. This is especially true for content that is in the form of a tutorial or instructional component. If you’re going to build web pages that get picked up and recommended by search platforms, you’ll need to have a diversity in terms of how the different elements are structured. Don’t just post a ton of writing at once either, separate it and even create a series of posts that follow through on an idea. Creating multiple pages, with multiple ideas on one topic is very much like separating a novel into chapters.
Rewriting Older Content With New Parameters
Every blog that is started, doesn’t have the same kind of invigorating style at the beginning as it will one day have. When you’ve managed your site for several years, and you see that older posts aren’t getting as much attention, rewrite them. Apply the new rules of SEO to them, and create standout, compelling narratives that will help your brand grow by leaps and bounds. It’s surprising to see so many sites that don’t take advantage of rewriting, and redeveloping older posts with the latest parameters in place. You’ll find that this simple tip can breathe new life into your strategy to get noticed within search queries.
The above tips are just a few ideas that you can take to the bank right now. Try them out and don’t be afraid of becoming an iconoclast in regards to search engine ranking, traffic, and beyond.